Large Mall Developer Bringing Tech into Retail Industry

The Westfield Corporation is a multi-billion-dollar retailer that operates more than 30 malls in the U.S. and the U.K. In the face of increased online competition; the company is seeking to embrace start-ups to breathe new life into the brick-and-mortar retail industry.

The retailer recently teamed up with advertising firm R/GA to help grow and promote start-up companies that will introduce new technologies into malls and develop programs that will incentivize customers to spend more time at physical shops.

New Accelerator Focusing On High Tech Start-ups

The list of companies that they have recruited includes Oak, which is a start-up that has developed an interactive fitting room mirror that lets customers interact with it and even checkout through it. Another start-up is Darkstore, which has developed a program that allows physical stores to act as local storage centers for online e-commerce companies, helping struggling retailers by providing another revenue stream.

What’s more is that the accelerator also seeks to connect these start-ups to established companies such as Macy’s and Walmart, to help them develop the industry connections they need to implement their products successfully.

R/GA will assist the start-ups with finding other investors and developing their brands and designs, and will work with them through the entirety of the three-month program, which is being held in San Francisco. All the while, Westfield Labs, a research arm of the Westfield Corporation, will be providing their tools and expertise to the companies.

The program is part of an industry-wide push to start integrating new technologies in existing malls. Kevin McKenzie of Westfield Labs said in a recent article how the company is “committed to infusing digital into our physical shopping environments to create new customer experiences.”

The Westfield Corporation is giving up to $120,000 to the start-ups in return for an up to 5% stake in the new companies. The program will end with an exclusive event where the ten companies will present their business models and products to technology and retail industry leaders and also potential investors.

The Westfield Corporation

The Westfield Corporation was originally part of the Westfield Group, which was founded in 1959 by Frank Lowy in Sydney, Australia.

The corporation itself was established in 2014 when the Westfield Group decided to spin-off its international operations into a new company.

Westfield has two brothers serving as co CEOs: Steven and Peter Lowy

The relatively new Westfield Corporation manages and develops malls in the U.S., the U.K., and Italy.

How an Essential Oils Diffuser Can Change Your Life

Trends come and go quicker than days it seems, but one that seems to have stuck around is the use of oil diffusers. An oil diffuser can come in many shapes and sizes but all use water and essential oils to put out a mist that fills your home with a wonderful scent and great health benefits. Now, this may all seem like a big hoax for someone to sell you expensive devices and oils to make some quick money. This is not true and there are so many benefits from these oils that it is hard to name them all. I have highlighted a few that are more researched and more common to use in your house below.

Lavender
This oil has been used for centuries in calming soaps, lotions and even burned as a way to help one wind down after a long day. When you diffuse this oil in your home it has those same benefits. It is great to use to help those who have restless nights and has been shown to slow the heart rate and decrease blood pressure. I recommend this oil for everyone because we all need a natural way to help ourselves relax in our busy lives.

Rosemary
Normally, you would think to use this in your pasta sauce or with your fish to give it a strong herb flavor, but that’s not quite how it will be used in an oil diffuser. Rosemary has been proven to help with cognitive skills and heightens the parts of the brain responsible for memory. Whether you are a college student who needs a little extra help when studying or a mom with a busy schedule rosemary is great to have throughout the day to help keep your brain alert.

Breathe
Now, your first thought may be that this is another relaxing oil, which it is in a way. Breathe is a great oil to use during allergy seasons or when congestion strikes. The sharp contrasts of scents in this oil are sure to help clear up any congestion and is healthier than chemical rubs that can be harmful to the skin. This is a must have oil for families or anyone who has issues with their sinuses.

You may still not believe me on all these facts so I challenge you to try them yourself and see how the benefit your home. An excellent place to purchase your diffuser and oil is Mannatech, a global health and skin care company that is headquartered in Texas. They are a well-known company with all the essentials you need to get started on your own journey of aroma therapy through diffusers.

Innovative Products that Ensure a Safe Night Out

A night out with the girls, a few drinks with the guys or any reason that you may find yourself in a situation where some fun and relaxation is being had shouldn’t be weighed down with fear or trepidation. Just like there are those out there with bad intentions, there are also those who work hard to keep those unsavory individuals from accomplishing those ugly intentions. It is no secret now that drugging the drink of an unsuspecting someone has become a threat. Well be of good cheer, like that small container of mace spray or alarm whistle that is tucked away for emergencies, there is now a defense against such threats as the use of the drug GHB (a.k.a. the date rape drug) and other similar attacks.

One of the most common defense tactics available now are testing kits. Because of price and their easy concealment, they have been gaining popularity. With such product names as the Triple Play or the Customized Coaster, these testing tools will reveal if any tampering has occurred by displaying a coded color to alert the user that a potential drug is present in their drink.

In addition to these easy to use and easy to carry test kits, there are now even more subtle testing options. Companies are now developing stirs or straws as well as cups and glasses that will also detect these drugs, again such tampering using Rohypnol or Xanax can be easily discovered.

When innovations in technology and advancements in products come together, it is often a really good thing. There are now even cups and nail polish products like Undercover Colors that are designed to detect these drugs that are used to take advantage of people. It is good to know that some really sharp minds are working for the good of everyone and helping to keep us all safe.

So the next time it is the right time for a night out, some laughs and drinks, go ahead. Just remember that at ounce of prevention is worth a pound of cure. Thankfully the threat and worry of date rape or other related crimes doesn’t have to dominate our minds or our world, we just need to be aware, smart and proactive. Go ahead and get out there and have a good time, and have what you need to make sure it stays a good time.

You Live In A Technological Life

Yes, this is entirely true – everything that surrounds you is the result of plenty of years of evolution in technology. Wondering how this is possible? Well, ever since the electricity was invented and the first light bulb appeared, scientists have tried to make your life easier by improving the devices that were present on the market at that time.

contentpage_siskhurja_17_2Because of this evolution and this constant development, you now have available plenty of items that make your life easier and more comfortable. Let’s take a look at a few of these items that are representative for today’s world.

The TV

The TV is available on the market for a long time now, but ever since the first TV appeared, now you can choose from plenty of versions. The TV is present today in almost every house in the developed technologyareas, and the black-and-white TVs are almost gone from the market.

The Computers

The first computer that appeared was as big as a deposit, and it had plenty of machines that were used for complex calculus and operations. Now, with the evolution of the technology you have available extremely small computers – laptops, but the same technology is used for developing the smart phones and the computers of the cars. Now, instead of using different machineries to sent letters (faxes), to write documents, to keep a calendar or a schedule, you have the computer that does all these things for you. All you have to do is start a task or give it a command, and the computer will give you the result that you expect, in most of the cases – when you know what you’re doing.

Learning Programs

Yes, the technology is also used for developing and forming new programs that are used for independent learning or teaching the students in schools. There are games or apps for smaller children, but there are also more complex applications that are used for those who are learning in the customer-intelligencesuperior system of schools, like faculties or colleges.

Developing and Improving Abilities

Yes, the technology is also used for developing and improving abilities, like in the cases of some children who have a difficulty in speaking or understanding, but also for those people that have a health problem – they have a difficulty in walking or using their hands.

So, this being said, there are games and applications that teach children different abilities, or they help them develop the ones that they already have.

The Medical Field

phys_308pxIn the medical field, the technology and its development are extremely important. There are plenty of machines that are used for curing and treating different illnesses, but also for discovering some of them, but there are also machines and devices that are used for surgery.

Without the help of technology, scientists couldn’t have improved or discovered new ways to make better prostheses for those who need them – for arms, legs or other parts of the body.

Of course, there are also those pieces that are used for implants, and the technology also has a big part in this thing. The evolution in this area has allowed scientists to make better teeth implants or other kinds of implants used in microsurgery.

In the end, the thing is that not everyone realizes the importance of technology in the everyday life. There are plenty of things that surround you and that are working and functioning due to the use of technology – from the bus that takes your children to school, to the factories that produce the cars and the TV, to all those smaller things, like the tooth implant or the hearing aid.

All these are available now so that you and everyone else could have a comfortable and easier life, to help you spend less time in doing a chore or simply because they make your life better.